“I feel the need… the need to succeed”
Kids recreate Top Gun to dispel Hollywood stereotypes and champion greater diversity in the industry
New easyJet recruitment campaign sees children recreate scenes from classic 80’s film Top Gun in a bid to dispel stereotypes around aviation jobs.
The parody promo aims to tackle prevailing gender stereotypes of pilots – with lead roles Maverick and Goose played by seven year-old Rei Diec and nine year-old Olivia Joohee-Ridington.
With still around only 6% of pilots worldwide being women, the airline remains focused on encouraging more girls to become pilots.
Research by the airline reveals 80% of Brits believe Hollywood still perpetuates gender stereotypes, impacting career choices from a young ageIn the 21st century only one of the Top 10 grossing aviation films has a woman in a leading role, while female protagonists in Hollywood films fell from 38% in 2020 to 35% in 2021*
The campaign is part of the airline’s nextGen easyJet commitment to championing greater diversity and inclusivity.Back to News